Five service lines, five ways clients push back on price. Each calculator is built to answer the specific objection.
SEO clients rarely churn because the work isn't working. They churn because they can't see it working yet. Model organic growth against the fee, month by month, so the value is visible from week one.
Local visibility is hard to sell in the abstract. Model local search demand against a realistic visibility lift, and the pitch becomes calls and form fills, not jargon.
Pick one to see it work.
Clients fixate on what a click costs instead of what it returns. Model the budget straight through to revenue and profit, so the next budget conversation is about growth, not price.
Contracts, time tracking, invoicing, and a portfolio, all in the same place as the calculator.
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