About NettScale

Marketing work is easy to do and hard to prove.

We build software for the people who sell marketing, so a recommendation can be shown as a business case a client understands before they agree to spend a dollar.

5
ROI calculators
3
scenarios on every case
12
month forecasts
12
industry templates
3
currencies
01
The problem

The hardest part of marketing isn't the marketing

Most tools built for consultants and agencies either help you do the marketing or help you invoice for it. Very few help you show a client why the investment is worth it in the first place.

So proposals turn into a list of deliverables and a price, and the client is left to guess what they'll get back. Good work loses to a cheaper quote, or never gets approved at all.

02
The first idea

Start with a calculator a client could follow

NettScale began as a single calculator: turn a proposal into a twelve month forecast, scenario by scenario, with every assumption visible and every formula in plain language.

The point was never to predict the future. It was to give a business owner something concrete to question, adjust and agree with.

03
Where it went

Then it grew into everything after the yes

Once a client said yes, the same freelancers were stitching together contracts, time trackers, invoices and spreadsheets. So we built those into the same place, tied to the forecast that won the work.

Today one platform takes you from a first calculation to a signed contract, tracked hours, a paid invoice and a case study for the next pitch.

How the product grew

One workflow, six steps

01
The calculator
A proposal in, a twelve month forecast out. Every formula readable in plain language.
02
Three scenarios
Conservative, Expected and Aggressive, so a client sees the risk as well as the upside.
03
Sharing and proof of reading
Branded links and presentations, with analytics on what the client actually looked at.
04
Pipeline and follow-up
Every client and deal on one board, with tasks so nothing goes quiet.
05
Delivery
Contracts, scope, revisions and time tracking for the moment a client says yes.
06
Billing and portfolio
Invoices from tracked hours, expenses, and case studies built from real results.
What we believe

The principles we build by

A forecast should show its work
Every number in a business case traces back to a formula you can read in plain language, not a black box you have to trust.
Selling and delivering shouldn't need different tools
The same platform that builds the pitch also runs the contract, the hours and the invoice once the client says yes.
A free plan should actually be free
No countdown and no card required. Two real business cases, on the house, for as long as you need them.
Estimates are estimates
Forecasts are projections, never promises. We say that on the page, and we build the tool to make the assumptions easy to challenge.
It's your brand in front of the client
Your logo, colors and call to action on everything a client sees. We stay out of the way unless you want us there.
Plain language over jargon
A business owner should be able to read a business case and explain it to their partner. If they can't, we haven't done our job.
Who it's for

Built for people who sell marketing

SEO consultants
Turn a slow-burn channel into a forecast that makes the wait make sense.
PPC specialists
Show ad spend and your fee against the return, so the budget conversation is about ROI.
Web designers
Put a number on what a redesign is worth, and how quickly it pays back.
Local SEO agencies
Model calls and enquiries for local businesses in the terms they care about.
Growth consultants
One system for the pitch, the retainer and the proof you'll use next quarter.
See how each one uses it
Use cases
A note on honesty
We won't tell you a forecast is a guarantee.

Every projection in NettScale is an estimate built from the assumptions you enter, and we label it that way. Its value is that a client can see exactly how the number was reached, change an assumption and see the effect. That is what builds trust, and it is what we optimise for. NettScale is not financial or investment advice.

Stop explaining marketing.
Start showing it.

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