Features

Sell the work. Run the work. Prove the work.

One platform takes a marketing recommendation from a forecast the client can follow, to a signed contract, tracked hours, a paid invoice, and a case study for the next pitch.

PPC / Google Ads · 12-month forecast
Illustrative example
Conservative
6.9×
12-mo revenue
$312,000
12-mo profit
$268,000
Expected
RECOMMENDED
11.9×
12-mo revenue
$500,000
12-mo profit
$458,000
Aggressive
16.4×
12-mo revenue
$704,000
12-mo profit
$651,000
5
ROI calculators
3
scenarios per case
12
month forecasts
12
industry templates
3
currencies
How it works

From first idea to paid invoice in one place

01
Build the case
Pick a calculator, enter the client's numbers, and get a 12-month forecast in minutes.
02
Show the client
Send a branded link or present it live. See when they open it and what they click.
03
Win and deliver
A won case becomes a project with a contract, scope, hours and tasks.
04
Bill and prove it
Invoice from tracked time, log real results against the forecast, publish the case study.
Calculators

Five calculators built for how marketing is actually sold

Each one models a twelve month forecast from the inputs you'd already gather in a discovery call. Pick one to see what it takes and what it answers.

The question it answers
What is a year of SEO worth to this client?

Project organic search growth and its business impact.

Advanced mode adds a ranking-position to click-through-rate table.
You enter
  • Starting organic traffic
  • Expected monthly growth, or target traffic at month 12
  • Current and target ranking position
  • Website conversion rate
  • Your monthly SEO fee
Plus, on every calculator
Average deal valueClosing rateQualification rateGross marginExisting monthly revenueOther marketing costs
You get a 12-month forecast: revenue, profit and ROI
PPC / Google Ads · 12-month forecast
Illustrative example
Conservative
6.9×
Expected
RECOMMENDED
11.9×
Aggressive
16.4×
Scenarios & assumptions

Honest ranges instead of one hopeful number

Every business case carries a Conservative, Expected and Aggressive outlook, so the client sees the risk as well as the upside.

  • Change any assumption and watch the forecast, charts and ROI recalculate live.
  • Custom growth curves for advanced forecasts, such as a slower SEO ramp-up.
  • An assumption library: save the numbers that work for an industry once, reuse them on the next similar client.
  • Twelve ready-made templates, from Roofing and Dental to SaaS and E-commerce, to start from.
  • A plain-language narrative is generated from the numbers, so the write-up matches the forecast.
Present & share

A client-ready story, and proof they read it

Walk a client through the numbers live, or send a link they can open on their own. Then see exactly what they did with it.

  • Presentation mode
    A clean, slide-by-slide view in your colors, made for a screen share or a meeting room.
  • Shareable links
    No login for your client. Add a password, set an expiry, or switch a link off at any time.
  • Client-view analytics
    See when they opened it, which slides they read, how long they stayed and whether they clicked your call to action.
  • PDF and CSV export
    Take the forecast into a proposal, or into a spreadsheet, when you need to.
Share link
Illustrative example
nettscale.com/p/8f3k2…
Password protected Expires in 14 days PDF + CSV export
Live client activity
Opened your business case
ABC Roofing · 2 min ago
Spent 4m 12s across 6 slides
ABC Roofing · 2 min ago
Clicked “Book a Strategy Call”
ABC Roofing · just now
Clients & pipeline

Every client and deal on one board you'll actually keep open

Instead of a spreadsheet you forget to update, each business case moves through the same stages, and the board updates as clients act.

Sales pipeline
Illustrative example
Draft1
Coastal Dental — SEO
4.75× ROI
Sent1
XYZ Plumbing — PPC
3.74× ROI
Viewed2
ABC Roofing — Local SEO
2.88× ROI
Smith Builders — CRO
5.1× ROI
Follow-up1
Ironclad Legal — SEO
6.2× ROI
Won1
ABC Roofing — PPC
22.7× ROI
Tasks & follow-ups
Set follow-ups and client commitments with due dates so no lead goes quiet.
Activity history
Every view, share, status change and new client is logged against the account.
Guided onboarding
A short wizard sets up your branding, first client and first case in minutes.
Deliver the work

A won business case becomes a real project

Keep the contract, scope, hours and tasks next to the forecast that sold it.

Projects & retainers
Track one-off projects and recurring work on a weekly, monthly or quarterly schedule. Mark them active, on hold or completed.
Contracts
Send a service agreement by link. The client approves or declines, and you see the status update.
Scope tracker
Log what's in the original scope and what isn't, so extra requests are visible before they become free work.
Revision rounds
Record each round of changes, so scope creep has a paper trail.
Time tracking
Log hours against a project as you work, then use them to bill.
Tasks
Follow-ups, client commitments and general to-dos, all tied to the right client or project.
NettScale invoices page showing outstanding and paid totals
Get paid

Invoice from the hours you logged

Billing sits right beside the work, so nothing gets forgotten at the end of the month.

  • Client invoices with draft, sent, paid and overdue status, so you always know what is outstanding.
  • Generate an invoice straight from logged time, or bill a fixed project fee.
  • Track expenses by category: software, contractors, office, travel and marketing.
  • See revenue, expenses and an estimated tax figure on the Reports page.
  • Work in US dollars, euros or pounds per client.
Tax figures are estimates, not tax advice.
Prove the results

The forecast that sold the work becomes the proof that wins the next one

Actual vs forecast
Log real monthly traffic, leads, customers and revenue against the forecast, and see how the engagement is really performing.
Testimonials
Send a client a request link. Their quote and rating come back to you, and you choose whether it's public.
Case studies & portfolio
Turn a won business case into a case study and publish a public portfolio page under your own name.
Your brand

It should look like your agency, not ours

Everything a client sees can carry your name.

  • Your logo and brand colors on presentations, shared links and PDFs.
  • A custom call to action and booking link, such as “Book a Strategy Call”.
  • Remove NettScale branding entirely on the Pro plan.
  • A public portfolio page at your own address.
Colors & logo
Public portfolio
Branded presentations
Branded PDFs
Plans

Start free. Grow into the rest.

Every plan includes all five calculators. Higher plans add scenarios, sharing, branding and analytics.

Free
$0
Basic
$7.99/mo
Pro
$14.99/mo
Agency
$44/mo
COMING SOON
Business cases210UnlimitedUnlimited
ClientsUnlimited10UnlimitedUnlimited
All five calculators
12-month forecast
Conservative / Expected / Aggressive scenarios
Client presentation modeBasic
Shareable links
PDF export2 / monthUnlimitedUnlimitedUnlimited
Templates
Your logo and colorsBasicFull white-labelFull white-label
Remove NettScale branding
Client-view analytics
Sales pipeline
Actual vs forecast
Multiple users and workspacesComing soon
Start free. Upgrade when a client says yes. Cancel any time.
Start Free
FAQ

Questions people ask before signing up

Is the free plan really free?

Yes. No card is needed and there's no countdown. You get two real business cases with all five calculators for as long as you want them.

Are the forecasts guaranteed?

No, and we say so plainly. Every output is an estimate built from the assumptions you enter. The value is that a client can see exactly how each number was reached, and you can change any assumption live.

Will my clients see the NettScale name?

Only if you want them to. On paid plans you can put your own logo and colors on presentations, shared links and PDFs, and the Pro plan removes NettScale branding entirely.

Do my clients need an account to view a business case?

No. They open a link. You can protect it with a password and set it to expire.

Can I use it for retainers as well as one-off projects?

Yes. Projects can be one-off or recurring on a weekly, monthly or quarterly schedule, with time tracked against each.

How does billing work?

Paid plans are billed monthly through Stripe. Your card is verified by Stripe, we never see the card number, and you can cancel from the Billing page at any time. You keep your plan until the period you've paid for ends.

Can I export my data?

Business cases export to PDF and CSV, so a forecast is never locked inside the app.

Something else? Talk to us →

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